Hello
>> Click this film to get a little flavour of my vibe and work
I'm a workshop Experience Designer and Facilitator who has delivered sessions in Los Angeles, Sydney and everywhere in between.
And a globally recognized speaker and Masterclass trainer in Creative Transformation for teams of all sizes.
“I’ve seen first-hand how Arif’s empathy-led facilitation approach elevates confidence and ambition in senior leaders...By helping teams overcome their own perceived limitations, he enables them to take on harder, better things than they might otherwise have thought possible.”
Jonathan Mildenhall, Chief Marketing Officer, Rocket Companies. Ex-Chief Marketing Officer, Airbnb
“It’s been ten years since AdAge wrote, “The Creative Ladder has helped [Heineken] scale creative heights.” Since then, The Creative Ladder, a project I led has gone on to become the most widely used creative evaluation framework by large brand-owners…”
>> READ MORE OF MY WRITING: The Creative Ladder in 2025: A Decade of Driving Creative Effectiveness
>> In Norway leading a Creativity Masterclass for the design consultancy Idean. I know I know, it's an odd picture of me to use but I quite like it for some reason.
“Our team has been buzzing with energy after the creative excellence sessions last week… Arif’s energy and delivery was really incredible. He did a great job at facilitating all of the right conversations and landing the right points."
Vandita Pandey, Chief Marketing Officer ANZ, Snacks & Beverages, PepsiCo
“Someone, somewhere in your business may have already solved the work challenge you are trying to address right now. If only you knew who they were!…”
>> Just before delivering a Creativity Masterclass for the Digital Communications team at Number 10 Downing Street, home of the British Prime Minister. My mother was very proud.